Astroturf?

Intrigued enough by the adverts for http://www.information-revolution.org/ on the tube over the last couple of days that I finally found time to look at the site. It's all a little vague and gnomic but it seems reasonably clear the Bee in their Bonnet is Google.

Which is why it's interesting to note, as several people in the comments here did, that the site is owned by Profero Ltd (as a quick whois confirms), a "digital marketing" outfit whose clients include Yahoo! and Ask. Can't trust anything these days. The revolution will be televised, and probably sponsored.